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January 9, 2011 @ 8:36 pm

Most common skin condition you’ve never heard of

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Bill D’Alessandro and Clay Iman are the founders of Elements Skincare, an all-natural skincare company based in Denver, Colorado. On this episode of eHealth Radio, they’ll discuss the most common skin condition you’ve never heard of, and also tell you more about what it takes to start a skincare company.


Note: Refer to audio player below to listen to this episode.


Bill D’Alessandro is a lifelong entrepreneur, former investment banker, and current snowboarder living in Denver, Colorado. He started his first business in middle school and was most recently the co-founder of Groupvine, a web application for managing college student groups. Bill is a graduate of Wake Forest University, where he studied Business and Computer Science and was a two-time recipient of the John C. Chambers Grant for Entrepreneurship.


Clay Iman is a long-time health enthusiast and entrepreneur. Much of his professional training has been in the realms of finance and business operations having worked in various capacities in investment banking, private equity, and real estate development. Clay has also managed all business operations for a specialty construction firm based out of Denver, CO. Clay graduated with highest honors from the University of Colorado.


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Edited Transcript of Interview with Bill D’Alessandro & Clay Iman

Refer to audio player below to listen to this episode.


Eric Michaels: So I've seen a ton of people with tiny red bumps on their arms and thighs - what causes them?
Bill D'Alessandro: Those little red bumps are clogged hair folicles, and they're casued by a skin condition called keratosis pilaris (KP). KP is a skin condition that affects 50% of all adults and 80% of teens. It means that your body produces too much of a protein called keratin, which is the basic building block of hair, skin, and nails. That extra keratin builds up on the skin and plugs the hair follicles, which irritates them and causes those raised, red bumps. Typically people with KP have between 10 and 100 bumps scattered in and area, most commonly the upper arms and thighs. KP is not acne, so you can't treat it with acne medicine. You'll also hear keratosis pilaris referred to as "chicken skin".


Eric Michaels: What can people do to clear up their keratosis pilaris?
Clay Iman: Well you need something that is going to moisturize the skin, break down those keratin plugs in the follicles, and encourage the skin to turn over and produce new, healthy skin cells. You can find a lot of old wives tales on the internet about how to treat KP, but the best way is to use an all-in-one product specifically designed to treat keratosis pilaris. I'll take the opportunity here to throw in a shamless plug for our product, KP Elements, which is all natural and specifically designed to clear up keratosis pilaris.


Eric Michaels: So can KP be cured?
Clay Iman: Since KP is a genetic condition, it can’t be permanently cured. However, it can be very easily treated and cleared up indefinitely by keeping your skin moisturized and supplied with specific vitamins and omega 3 acids that help suppress KP. KP Elements includes everything you need to banish KP forever with just a single daily application.


Eric Michaels: So tell me more about your company - what made you want to create this product?
Bill D'Alessandro: Well, I actually have KP myself, and have my whole life. I'd tried everything, and nothing was working. So I did a ton of research - what was working for people? I scoured the internet and found a bunch of people using foot creams, face creams, stuff from their pantries, stuff from their gardens - tons of things they claimed cleared up KP. There wasn't anything out there designed to treat keratosis pilaris, so people were trying all kinds of things. So I gathered all of these remedies and said to myself - what do they have in common? In consultation with some chemists and dermatologists, I was able to create KP Elements, which combines 11 of the most effective natural treatments for KP with a powerful moisturizer and exfoliant. It's absolutely the best treatment out there for keratosis pilaris - a combination of science and nature.


Eric Michaels: What are some of the challenges you’ve encountered creating a product and bringing it to market?
Clay Iman: Well the first thing we learned is that everything takes longer than you think. We had to go through several revisions of our formula to make sure we had the ingredients absolutely right and perfectly balanced. We also took great pains to make sure that our product was gentle and natural – we had to exclude several ingredients that are common in other skincare products but can cause skin irritation. The biggest takeaway for us was to keep plugging – each day you get a little bit closer, and eventually you’ve got a great product you can be proud of.


Web Site: KPElements.com


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