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December 8, 2010 @ 11:56 pm

Becoming a Part of the Beauty 3.0 Generation


Sava Marinkovich joins the show to dicuss how is unique to the skin care industry. He explains how mySkin Inc. is becoming a part of the Beauty 3.0 Generation.

Note: Refer to audio player below to listen to this episode.

As co-founder and COO of mySkin, Sava applies much of his experience from leading GE Healthcare’s Service Technology Marketing, where he focused on developing, planning and driving go-to-market strategies for new and innovative technologies for hospitals and consumers across Europe and Middle East. Sava is a graduate of Harvard Business School and the United States Military Academy, West Point.



You care about your skin. Why wouldn’t you? It’s your largest organ, but how much time can you realistically devote to researching and evaluating products? Don’t you wish you could just open your cabinet and— Voila! —have the perfect products magically appear? Effective, safe for your skin, and worth every penny. Beginning today, you can save yourself time and hassle. Our mission is to bring clarity to the world of skincare and give you the confidence to make better decisions. In today’s oversaturated beauty market of more than 70,000 cleansers, creams, lotions, serums…etc…there’s a constant parade of promises and conflicting claims. How do you know what works best for you? Whose advice do you trust?

Enter mySkin. We can’t fill your actual shelf but we can offer you a virtual one—stocked with the most effective products just for your skin. It’s an efficient way to go about finding skincare that really works for your skin, along with insight into your skincare questions. That means more time for you to do all those things you’ve wanted to do. Like skydiving, or writing the next Oscar-winning screenplay (after all, perfect skin does go hand-in-hand with Red Carpet). Whether you’re a woman, a man, a teenager, a busy mom, anyone who cares about your skin, mySkin can help you.


Transcript of Interview with Sava Marinkovich of

Eric Michaels: What is and what’s your mission statement?

Sava Marinkovich: is a fresh new way of looking at skincare and how you interact with your skincare products - our mission is to be ultimate source for unbiased advice when it comes to products, routines, and recommendations and your skin health.

Eric Michaels: How is different from other beauty or skincare sites?

Sava Marinkovich: There are three big differences – First, we do everything we can to be unbiased – we accept no advertisements from skincare manufacturers or other conflicting interests that could bias users. We believe this is critical in a world of hype and advertising---skincare users want to know really what works without biases. A second difference is that we approach skincare in a completely new way through our ‘JustLikeMe’ algorithms -- you know that your skin is part genetics, lifestyle, environment, diet, climate, stress, etc and all of those impact how products work on your skin. Imagine now we find your Skin Twin---someone with your exact profile – and imagine we find 20 or 40 or 100 exactly like you from all over the world and put you in a virtual room where you can ask questions, see what others are using and interact. It’s hugely powerful and special only to mySkin. Thirdly and finally, we’re arguably the largest skincare database around  -- over 150,000 skincare products and over 4000 brands. If we don’t carry your product, we’ll do our best to find it for you.

Eric Michaels: Why will a user feel empowered or ‘skincare confident’ on accessing

Sava Marinkovich: A user should feel empowered when they receive the best possible advice for their skin – sitting in a virtual room of skin twins and leveraging the power of the JustLikeMe™ algorithms is very encouraging.   No more hype, just real people, real analytics, and learning what works for you.

Eric Michaels: I hear that you have recently launched a skin analysis device from the mySkin inc. stable. Tell us something more about it.

Sava Marinkovich: We’re very excited about our skin analysis system and it nicely complements our unbiased approach to skincare - Now at spas, we’ll help aestheticians measure your real skin health, and based on that profile; get you to the right profile and treatments for you. It is truly a breakthrough technology and will change the way you select products and treatments at Spas.  Stay tuned on our website for more news soon.

Eric Michaels: mySkin Inc. wants to be part of the Beauty 3.0 generation- Can you elaborate on how you plan doing this?

Sava Marinkovich: Beauty 3.0 is really about personalizing your skincare wherever you are--- morning, night, summer, winter --- and we’re empowering people to make really informed decisions about their skincare health wherever they are.  If your listeners or people they know, care about their skin and looks – then keep an eye on mySkin – we’re passionate about your skincare and letting users cut through the hype.  To that best, you need a trusted source, and that’s what we want mySkin to be every day.

Conclusion Tip: MYSKIN.COM is REVOLUTIONIZING THE ONLINE SKIN CARE MARKET - is changing awareness, consideration and purchase patterns in the $40 billion global skin care market. Think: Amazon + Pandora (for skin care) = displays 150,000 products and multiple factors for each product. These are updated and categorized within more than 700 different skin types. When you enter your skin concern in the search box, the recommendation engine finds the precise products that work for you, for your concern. We help realize every woman’s dream of finding a product that actually works for her, from all the clutter in the marketplace, without being biased or selling any products. We do that over an online platform and a device that helps measure the health of skin and navigates the consumer to the right product.

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