Loren Ridinger, creator of the award winning cosmetic line, Motives® by Loren Ridinger and the uber-luxurious skincare line, Cellular Laboratories™, and founder of the exquisite jewelry collection, Loren Jewels® joins the show. She discusses with Eric Michaels her personal skin routine, her skin personally influencing the products that she develops and her driving force behind creating Cellular Laboratories™. Loren is also the Senior Vice President of internet retail giant, MarketAmerica.com.

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Senior Vice President of internet retail giant, Market America, Inc., Creator of the award winning cosmetic line, Motives® by Loren Ridinger and the uber-luxurious skincare line, Cellular Laboratories™, and founder of the exquisite jewelry collection, Loren Jewels®.

Loren is an internet mogul who has been changing the face of the beauty and shopping industries for many years. Her impeccable style has established her as one of today’s leading trendsetters. She has been named to Vogue’s Top 100 as one of their most influential women, selected by Haute Living as one of New York’s and Miami’s most influential residents, awarded the 2009 Women of Substance and Style award, recognized by Fashion Group International for her contribution to the fashion and beauty industry, in addition to being named Woman Extraordinaire in 2009 & 2010, as well as a Top 50 Entrepreneur by Business Leader magazine. Loren has transcribed her style and fashion expertise to her personal blogs, LorensWorld.com and MyFashionCents.com, which also won the DivineCaroline.com 2009.

Loren’s passion to help others leads her involvement with many charitable causes including Rally for Kids with Cancer, which she co-Chairs with Eva Longoria Parker, American Heart Association, from whom she received the 2010 Big Heart Humanitarian award, the Make-a-Wish Foundation, the Jennifer Lopez Foundation, Cystic Fibrosis Foundation, the Rush Philanthropic Arts Foundation and many others.

Transcript of Interview with Loren Ridinger

Eric Michaels: What is your personal skin routine?

Loren Ridinger: I’m pretty involved…I make a big effort to take care of my skin. I‘ve been doing it for many years and I think it’s important to take care of the outside of our bodies, the way we do on the inside. I wake up every morning and wash my face thoroughly and I never go to sleep with any makeup on. I put really amazing creams on that are filled with peptides and wonderful contents that revive and turn over skin cells. I take a lot of pride in making sure my skin is well taken care of. It’s easy to expose ourselves to free radicals and things outside, the sun, pollution…I really take the time to make sure my skin is in the best condition possible. It’s also important to teach other people how to take care of their skin. Cellular Laboratories™ is a great, easy skin routine for someone to learn.

Eric Michaels: Does your skin personally influence the products you develop?

Loren Ridinger: Most definitely! Because honestly my skin is not the easiest and I work really hard to make sure it looks good. My skin wreaks havoc just like anyone else’s and I want to make sure it’s looking the best it possibly can, all the time. Our products are designed to work with people who have really oily skin, dry skin, sensitive skin and combination skin…I  have a combination of all of that. I think my skin is really good to test on because of that. People say to me, “Oh, your skin is really great,” but I work really hard at it. I think I have the most complicated skin because I have half dry skin and half oily. I am not blessed with good skin but I’ve been able to make it great skin by using our great products and I want to make it easier for the next person to have good skin, so I am able to try all of the products on myself.

Eric Michaels: What was your driving force behind creating Cellular Laboratories™?

Loren Ridinger: My cosmetic brand, Motives. I think that Motives is such a phenomenal brand and we’ve had such amazing success with it. Putting on makeup is beautiful and makes people feel beautiful but you really need to have good clean skin first. You need to take care of your face…skin is our largest organ and if you are not taking care of that then everything else will suffer. They really go hand in hand for me, so I didn’t want people putting make up on without having their skin properly treated. Originally when I was thinking about doing the Motives line, it was natural for me to think about a skin care line that would expand upon cleansers and the different elements needed. We are always looking to add great new products to the Cellular Laboratories™ skin care line. The two really go hand in hand for me.

Eric Michaels: How important is maintaining a healthy lifestyle to having great skin?

Loren Ridinger: I think it’s everything. It’s critical, for people who want to maintain good skin. I would never go to bed with makeup on and would never go to bed without putting on the creams I need to make sure it will help me in the morning. When you are really stressed out, your skin wreaks havoc. You look in the mirror and you suddenly see a new fine line has appeared. You certainly can enjoy a glass of wine or a cocktail but everything in moderation. Having an incredible routine like Cellular Laboratories™ and using products that will help get deep down into the skin, is critical. Just like you have a routine for your day, having a routine for your skin is important too.

Eric Michaels: What one major thing women should know about skin protection?

Loren Ridinger: Never go out of the house without sunscreen on! People think that if you have an 8 SPF on, or SPF in your foundation it’s enough. Not true! The sun can do incredible damage to your skin. Why my skin has done so well over the years, is because I wear a hat and I never leave the house without SPF 50.

Conclusion Tip: If you can’t do anything else-put on SPF and wear a hat if you are going to be outside for an extended period of time. It’s the most important thing you can do for your skin!

Web Sites:
MarketAmerica.com
MotivesCosmetics.com

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